Digital “status boards” served both a utilitarian function (they provided customers with their food status) as well as an opportunity for marketing as it was the largest digital screen in the store.

Whether promoting seasonal menu items, limited time offers or promotions, my goal was to communicate these messages through digital assets that were displayed across in-store screens as well as social media and email channels.

As a relatively new company, the solutions needed to maintain eatsa’s voice and personality while still evolving the brand. I was responsible for the full creative process, from competitive research and developing concepts to presentation, design and production.