Cette is a female-led gifting business based in Chapel Hill, NC who specializes in finding and combining small batch goods, unique objects, and artist made products into beautifully packaged (and easy to give) gift sets. Cette – meaning “this” in French – aims to help others “give like it’s an art” through curated gift sets and personalized custom gifting. We created the brand identity, packaging, and website celebrating this small act of connection, beauty, and delight.

At its core, Cette provides personal and unique items, rearranging objects and products into gift sets for its customers. We thought of the Cette wordmark similarly, a modular collection of letterforms that could be rearranged in four different formations and used accordingly depending on the context.

We created a variety of custom packaging options that could be mixed and matched including boxes, tissue, packing tape, and notecards.